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What is Professional Services Network International?

We are an alliance of elite technology integrators, manufacturers, distributors and service partners around the world.

PSNI not only unites industry leaders, our network supercharges them by extending their reach, complementing their strengths, and multiplying their resources, all combined with a commitment to the highest industry standards. For organizations seeking AV solutions, PSNI affiliation is the ultimate industry credential. More than that, it’s a promise that you’ll receive the smartest solutions, the smoothest installations, and the best training, service and support.

See how psni elevates an industry

We make the best even stronger.

The resources you need.

The power to leverage them

  • A Global
    solution network

    Whether you’re a small business or global enterprise, PSNI Affiliate integrators provide single-source national coordination, deployment and project management for your project, as well as embedded personnel, crisis and preventative services. Cients also take advantage of PSNI’s established partnerships with enablers, architects, consultants, specialty designers and contract support.

  • A unique degree of collaboration

    Only PSNI brings together a diverse network of integrators and manufacturers to deliver custom-tailored solutions for our clients. United under the PSNI umbrella, integrators function as one to provide seamless solutions across markets and geographies. The same spirit of “coopetition” enables our customers to access best-of-breed solutions from a universe of technology partners.

  • One standard of
    excellence

    In order to achieve – and maintain – membership in PSNI, our Affiliate integrators must hold the AV industry's most demanding certifications as defined by our Board, and they must commit to operate with the highest integrity. Adherence to our standards ensures the overall quality of PSNI Affiliates' work and establishes consistency from design to programming and integration.

"PSNI is a composite of the shareholders—all passionate about the network, their company and employees, and most importantly, the end-user. They don’t just sell and build integrated systems and technology—they solve problems and deliver results. That’s what gets them excited each and every day."
– Chris Miller, Executive Director, PSNI

What We Believe

We are stronger together.

In an industry as complex, diverse and dynamic as ours, AV technology users need a way to navigate forward with confidence in their ability to find the best solution for their needs, and the best value for their money. By creating a network comprised of the world's premier integrators and manufacturers – companies committed to forward-thinking education, resources, collaboration and support – PSNI provides peace of mind to our customers, while supporting our Affiliates and partners, sharing resources across our network, and raising the integrity of the industry through our actions.

PSNI Board of Directors

Psni affiliates represent some of the industry's most esteemed audiovisual integrators. Each year, leaders from these companies are elected to the PSNI board of directors.

  • Andrew Sellers
    Past President
    Principal, Sensory Technologies
    In 2006, ProAV magazine interviewed Andrew Sellers regarding how he was proactively altering his business model in anticipation of when IT and AV technologies would play in the same space. Andy continues to lead change, and in 2012 Sensory Technologies earned a TechPoint Mira Award for “IT Excellence & Innovation.” Judges specifically referenced the company’s “achievements creating innovative and creative solutions to previously unsolvable problems.” Today Sensory Technologies is considered an industry thought leader, and recently was named by the prestigious publication, Commercial Integrator, as one of the top five firms providing technology solutions to the corporate market. A graduate of Indiana University, Andy is active in the industry and, in addition to serving on the board of PSNI, is an advisor for several organizations. Andy also serves on the Finance and Audit Committee for InfoComm International, a trade organization representing professional communications companies worldwide. As principal and co-owner of Sensory Technologies, Andy’s personal passion runs parallel to the company’s mission – to offer collaborative technology expertise that enables client-partners to prosper. Sensory Technologies is deeply committed to its customers. That commitment is intensified by Andy’s strong leadership, innovative vision and passion.
    Andrew Sellers
    Past President
  • Dana Barron
    President
    President, HB Communications
    Dana Barron continues to build on nearly 70 years of success by strategically aligning HB’s services and capabilities with the evolving business needs and collaboration practices of its clients. Dana's 30 years in the AV communications industry and keen sense of industry direction and client application needs have allowed HB to remain a leader in delivering agile AV Solutions that enable businesses and individuals to collaborate, create, and share ideas through the latest in Audio Visual technology. In addition to strategic vision, his commitment to retaining the traditional values of delivering outstanding client services will fuel HB’s success for another 70 years.
    Dana Barron
    President
  • Jeff Irvin
    Vice President
    Principal, Spinitar
    Jeff Irvin graduated with honors from Arizona State University with a B.A. in Communication. While in college he worked for Karsten Manufacturing / PING golf equipment, in a marketing role for two years. After graduation, he spent five years with Kroy, Inc. in sales and sales management positions, eventually managing all branch sales and operational functions west of the Mississippi. In May of 1986, Jeff and his wife founded Spinitar (formerly Presentation Products, Inc.). Today, Spinitar has offices throughout California, with a federal government practice doing work throughout the world. Spinitar has been recognized by System Contractors News as a ‘Top 50 Commercial Integrator’ for consecutive years. Jeff sits on the business technology committee for the City of Hope, helping to raise funds for curing cancer and other life-threatening illnesses. Jeff also acts as the Vice President of PSNI, after serving on the board for several years. Jeff is married to his wife of 34 years, Barbara, and has two sons.
    Jeff Irvin
    Vice President
  • Kevin Groves
    Treasurer
    COO and Director of Sales, Alpha Video & Audio
    Kevin Groves began working at Alpha Video in 1995 as a sales leader in the broadcast market. He progressed through various management positions, becoming COO and a partner in 2003. In 2015, he took full ownership and became Chief Executive Officer. His background and skills in leading strategic initiatives and team management are the foundations of Alpha Video’s success. Kevin serves on the PSNI board. Founded in 1986, PSNI is the leading network of independent audiovisual and broadcast communications systems integrators. Kevin is also a founding member of the local Vistage group in Minneapolis. Kevin believes that a company’s success is dependent on values that align the goals of the company and recognize the interdependency of all team members. Currently Kevin and the team at Alpha Video are working hard to create a stronger, agile, and more process-driven organization by challenging traditional thought and industry trends. Kevin is married with two children and divides his residency between Blaine, Minnesota and his cabin in northern Wisconsin.
    Kevin Groves
    Treasurer
  • Alexandra DeToro
    Secretary
    Alexandra DeToro and her husband, John DeToro, founded Techteriors in October, 2001. Last year, Techteriors won the prestigious Ozaukee County Mid-Sized Business of the Year Award as well as PSNI’s Best Places to Work in AV by being voted #1 by employees for dedication to the industry, the company, its values and employees. Alexandra’s life’s work and passion is aligned with the company mission of providing its commercial clients with technology to assist them in selling and delivering their products and services. Techteriors has an unwavering commitment to customer service. She is a double alumni of the University of Wisconsin Madison, holding both a B.S. and an M.B.A. from the Wisconsin School of Business. Both Alexandra and John were raised with Midwestern work ethics, emphasizing business and entrepreneurship, community and family.
    Alexandra DeToro
    Secretary
  • Shedan Maghzi
    Member-At-Large
    Shedan has been directly involved in the audiovisual industry for over 27+ years, overseeing sales, technical services and operations. Maghzi joined Avidex in February of 2004 as General Manager of Northern California. He later advanced into the position of Vice President of Avidex’s Fremont, CA office, one of the nation’s most successful audiovisual groups providing design, systems integration and support services. April 2015 Maghzi was appointed President of Avidex. He has held a wide range of leadership positions in the AV industry including Project Manager, AV Consultant, Director of Technical Services and General Manager with leading San Francisco Bay Area audiovisual firms. Shedan Maghzi resides in the Southern California area. He and his wife have raised a family of four and March 27, 2017 his eighth Grandson was born. Shedan is a graduate of San Francisco State University with a degree in Telecommunications.
    Shedan Maghzi
    Member-At-Large
  • Chris Miller
    Executive Director
    An industry veteran of more than 35 years, Chris Miller has photographed, directed and produced commercials, documentaries, primetime television shows, and music videos in addition to owning and operating video production and audiovisual integration companies. Miller served as Chief Executive Officer of Fairview-AFX until the company was acquired in 1999 by MCSi, a publicly traded company. He was Chief Executive Officer of the MCSi South Central region until 2003. Miller held the position of President of ICIA (InfoComm) and President of the ICIF (InfoComm Foundation) in addition to volunteer work on numerous InfoComm committees. Miller also served as President of Professional Systems Network International (PSNI), a network of nationwide audio and video integrators. Miller has been the Executive Director of PSNI since 2003.
    Chris Miller
    Executive Director
  • Tom Roberts
    Co-Director
    Tom Roberts is responsible for the execution and management of the PSNI Preferred Vendor Program. Under his guidance, the program has become a major contributor to the growth of the overall PSNI value proposition for both the affiliates of PSNI and the vendors who support the program. Prior to joining PSNI, Roberts was the President of the South-Central region for MSCI. Previously, he was co-owner and the President of Fairview-AFX, Inc., a nationally recognized systems integration company based in Tulsa, Oklahoma, with offices in Oklahoma City, Austin, Dallas, San Antonio, Houston, and Little Rock. Over his 40-plus years in the industry, Roberts has participated in an advisory capacity to numerous associations and manufactures and has been active in a number of key industry trade associations, including AIA, IEEE, InfoComm, ITVA, NAB, PBS, SBE and SMPTE.
    Tom Roberts
    Co-Director

Psni affiliate integrators

The best in the AV industry

In QualTrak's most recent evaluation of PSNI, our Affliates earned customer satisfaction rankings of 94% for both integration and service – yet these figures tell only part of the story. From technical expertise to training acumen, PSNI integrators demonstrate commitment to high standards and forward thinking solutions. Moreover, they connect through PSNI to a vast network of other Affiliates and technology partners, enabling them to serve more customers, more effectively and efficiently, than they can on their own.

Contact us about becoming a psni integrator
The Benefits of PSNI Affiliation

PSNI preferred vendor and solution partners

The world's AV leaders

Available to select manufacturers, PSNI’s Preferred Vendor Program (PVP) directly connects our technology partners to Affiliate integrators. It boosts mindshare by cultivating contacts with Affiliate staff by skillset; develops market opportunities by enabling vendors to design programs in sync with integrators; and improves market share by giving PVP Partners first opportunity to participate in PSNI marketing and educational events. Most important, the PVP speeds design, development, integration and support, ensuring that customers benefit from the collective expertise of integrators and vendors alike.

Contact us about becoming a psni preferred vendor
The Power of PVP Membership