Introduction to the Preferred Vendor Program:
On behalf of the thirty individual companies that comprise the Professional Systems Network International (PSNI), we are extended an opportunity to your company to qualify and participate in the PSNI Preferred Vendor Program. The PVP program is available to select vendors and service providers in the audio-visual, information-technology, and professional audio and video industry.
Launched in 2002 with only a hand-full of vendors, the PVP program has expanded to a full-scale program managed and operated by a staff of qualified industry leaders.
Participation in the program is not a replacement but an enhancement to the relationship a vendor may already enjoy with a PSNI affiliate. The relationship made available by the Principals of PSNI through the PVP program is for select vendors to grow and expand their business in the following areas:
Mind Share: PSNI Executive Staff work with vendors to develop a strategy that will reach the right contacts in each affiliate by skill set. Knowing who the influencers and decision makers are in each company help streamline the sales process and get your products to market faster.
Market Opportunity: Do you know each affiliates market strategy and how your products fit their plan? We show you what our affiliate’s marketing strategy for 2008 will be-where they focus their time and efforts, skill sets, certifications, and much more. This packet is available ONLY to registered PVPs.
Market Share: PSNI affiliates manage more projects than the average integrator (based on industry surveys). According to PSNI renewal statistics, consolidated affiliate revenue is in excess of $540,000,000.00 from both transactional sales in the AV and broadcast area as well as from over 6500 estimated integration projects completed each year. Preferred Vendor Partners are given the first opportunity to participate in PSNI marketing and educational events. Opportunities include the annual SuperSummit, with over 90 Affiliate principals, sales managers, and tech op’s managers in attendance, the annual NAB and INFOCOMM VIP Suites that host over 1000 clients and affiliate personnel throughout the show week, Sales Managers and Project Managers Summits, annual affiliate meetings, and select vertical trade shows targeted by PSNI affiliates.
What’s next?
We’ve given you a glimpse of the proposition. To learn more about this exciting opportunity to participate in the PVP program, contact:
For more program details and the opportunity to fill out an on-line questionnaire regarding your company and products contact: Tom Roberts at troberts@psni.org or 918-388-1343.
Affiliate Pledge:
- To inform all sales and marketing personnel within all PSNI affiliates that they will lead with one or all of the Preferred Vendor products.
- Maintain current pricing and technical information at all times and available to the appropriate staff.
- Avail the most qualified and education sales, technical and support staff available for continuing product education on Preferred Vendor products.
- Work diligently with PVP staff to develop joint marketing programs in strategic vertical market segments.
- Follow-up on industry leads generated by the PVP.
- Provide a single point of contact for negotiations and discussions on programs that are unique to PSNI (above and beyond local and regional Affiliate programs)
- Provide appropriate contact information with each chosen PVP that includes Owners, Sales Management, Sales, and Technical Engineering personnel.
- Agree to provide a point of contact for quarterly, semi-annual, or annual review of programs for modifications as is necessary.
- Provide a forum to meet with PSNI affiliates in some manner annually to review and recap the relationship.
PVP Pledge:
- Assure that the most current sales and technical information is available for PSNI Affiliates.
- Provide on-going continuing education to PSNI sales and technical staff when appropriate and timely.
- Provide a partnership approach to leveraging marketing funds in vertical markets that are of interest to both the PVP and PSNI.
- Leverage, notify, and/or hire PSNI technical and integration services when the PVP has the opportunity to package products and services to an end-user.
- Support PSNI Affiliate Trade Shows, PSNI Affiliate Vertical Program Sponsorships, and National PSNI efforts with personnel, products, and finances as is appropriate and reasonable.
- Provide financial programs that enhance the profitability of the PSNI affiliate and PSNI.
- Provide lead-generated opportunities to PSNI for dissemination. .. Avail PSNI of any national servicing opportunities that may arise based on the PVP's servicing programs.
- Provide PSNI affiliates with contact information (Management, Sales, Technical, and Field Representatives)
