What is PSNI Global Alliance?
We are an alliance of elite technology integrators, manufacturers, distributors and service partners around the world.
PSNI Global Alliance not only unites industry leaders, our network supercharges them by extending their reach, complementing their strengths, and multiplying their resources, all combined with a commitment to the highest industry standards. For organizations seeking AV solutions, PSNI affiliation is the ultimate industry credential. More than that, it’s a promise that you’ll receive the smartest solutions, the smoothest installations, and the best training, service and support.
See how psni elevates an industry
We make the best even stronger.
"PSNI is a composite of the shareholders—all passionate about the network, their company and employees, and most importantly, the end-user. They don’t just sell and build integrated systems and technology—they solve problems and deliver results. That’s what gets them excited each and every day."
– Chris Miller, Executive Director, PSNI
What We Believe
We are stronger together.
In an industry as complex, diverse and dynamic as ours, AV technology users need a way to navigate forward with confidence in their ability to find the best solution for their needs, and the best value for their money. By creating a network comprised of the world's premier integrators and manufacturers – companies committed to forward-thinking education, resources, collaboration and support – PSNI provides peace of mind to our customers, while supporting our Affiliates and partners, sharing resources across our network, and raising the integrity of the industry through our actions.
PSNI Board of Directors
PSNI members represent some of the industry's most esteemed audiovisual integrators. Each year, leaders from these companies are elected to the PSNI board of directors.
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Jeff IrvinPast PresidentPrincipal, SpinitarJeff Irvin graduated with honors from Arizona State University with a B.A. in Communication. While in college he worked for Karsten Manufacturing / PING golf equipment, in a marketing role for two years. After graduation, he spent five years with Kroy, Inc. in sales and sales management positions, eventually managing all branch sales and operational functions west of the Mississippi. In May of 1986, Jeff and his wife founded Spinitar (formerly Presentation Products, Inc.). Today, Spinitar has offices throughout California, with a federal government practice doing work throughout the world. Spinitar has been recognized by System Contractors News as a ‘Top 50 Commercial Integrator’ for consecutive years. Jeff sits on the business technology committee for the City of Hope, helping to raise funds for curing cancer and other life-threatening illnesses. Jeff also acts as the Vice President of PSNI, after serving on the board for several years. Jeff is married to his wife of 34 years, Barbara, and has two sons.Jeff IrvinPast President
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Kevin GrovesPresidentCEO, Alpha Video & AudioKevin Groves worked in sales and sales management at 3 previous AV Integrators before joining Alpha Video (Est. 1970) in 1995 as a sales leader, working with broadcast television stations and groups. He progressed through various management positions, becoming COO and an ownership partner in 2003. In 2015, he took full ownership and became CEO. His background and skills in leading strategic initiatives and team management are the foundations of Alpha Video’s success. Alpha believes that company success is dependent on effective decision making that is aligned with core values while recognizing the interdependency of all team members. Kevin and the team at Alpha Video are continuously working hard to create a stronger, agile, and more process-driven organization by challenging traditional thought while recognizing industry trends to lead.Kevin GrovesPresident
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Robby TurnerSecretary/TreasurerExecutive Vice President, Data ProjectionsAs the Executive Vice President of Sales and Marketing, Robby Turner is responsible for communicating Data Projections’ message to clients and partners alike. It is a role he has filled since 2012, though his history with Data Projections goes back much further. In 1997, he wanted a new challenge in a new industry, and Data Projections was one of the promising up-and-coming A/V integrators at the time. Now that Data Projections is a market leader in Texas and perennially recognized by Systems Contractor News as a “Top 50 Commercial Integrator”, Robby is responsible for working with a talented team to ensure the company remains at the top of the field. Robby particularly enjoys working with customers and manufacturers directly, and creating long-term partnerships. Robby graduated from Texas Tech University with a BA in Communications, a place that holds special significance to him, as he met his wife Julie there and both of their boys currently attend Tech. His free time is dedicated to his family and together they enjoy attending concerts, sporting events and all outdoor activities.Robby TurnerSecretary/Treasurer
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Jean Pierre OverbeekGlobal Member-At-LargeCEO, BIS | EconocomJean Pierre Overbeek (1974) has an unprecedented passion about audio, IT and media technology and its influence on people in a business environment. In his work he is always looking for innovative products, solutions and concepts that really contribute to the realization of the goals of his customers. Overbeek started a commercial position at BIS|Econocom in 1999, one of Europe’s leading system integrators with expertise in AV-as-a-Service, AV fleet management, Collaboration, Room Management, and Digital services. Six years after his appointment as Executive Vice President Sales, Overbeek became COO in 2008, after which he was appointed CEO in 2010. With this appointment at the age of 35, he became one of the youngest CEOs of the Audio visual industry in Europe. Since 2018, Jean Pierre is also Chief Development Officer of Econocom Netherlands.Jean Pierre OverbeekGlobal Member-At-Large
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Juan Carlos AlcázarGlobal Member-At-LargeCEO, Grupo CovixJuan Carlos Alcázar worked for Cisco Systems after getting a Computer Science degree in 2001. After 3 years he moved to Grupo Covix, a company headquartered in Mexico City and founded in 1983 by his father, Mr. Carlos Alcázar. Grupo Covix is an AV integrator that has led the Mexican market since its early years and now focuses on Board Rooms, Control Rooms and Digital Signage solutions. Juan Carlos worked in Project Management for 3 years and then moved to Sales, where he helped the company open new markets, primarily the Security sector in the Mexican Government and the Corporate market through global accounts led by world class integrators. Latin America and the Caribbean were also part of the expansion by partnering with the US Embassies in the region. Juan Carlos graduated from a Business Administration program in 2015, after which he became EVP for his company. He has helped to grow the already well known reputation of Grupo Covix: providing the best Service in the region. The Company has now over 35 years of experience and Juan Carlos was recently named CEO of the organization.Juan Carlos AlcázarGlobal Member-At-Large
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Dharmesh GhandiGlobal Member-At-LargeCEO, EZTouch CorporationDharmesh Ghandi founded EZTOUCH Corporation in the Philippines in 2009 as a small and humble start up with the support of his wife and dearest friends. With the ambition to succeed in the AV world, he strived to create something different but yet something familiar in a country alien to him. Over the last 10years EZTouch has not only grown but moved forward on the vision shared by Dharmesh with his entire team. A people person, who cares deeply not only for each and every individual member of his team or family as he fondly calls them, but also carries a hope to progress the AV Industry as a whole in the region. Passionate about everything, Dharmesh believes more in collaboration and a healthy competition.Dharmesh GhandiGlobal Member-At-Large
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Susana Alvarez VitaleGlobal Member-At-LargeCEO, NewtechSusana Alvarez VitaleGlobal Member-At-Large
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John LaughlinMember-At-LargeCEO, Conference TechnologiesJohn Laughlin, President & CEO of Conference Technologies, Inc., has been an industry leader in AV/IT solutions architecture since 1997. He has built partnerships that have grown his company to 22 locations nationwide with clients throughout the world. John studied Economics at the University of Kansas and Washburn University. He is a member of YPO, National Systems Contractor Association, a board member for the Professional Systems Network International Global Alliance, is an AIA CES provider, and holds a CTS certification as an APEx AVIXA member. John resides in St. Louis with his wife Mary.John LaughlinMember-At-Large
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Michael FornanderMember-At-LargeCEO & Owner, NeurilinkMike Fornander, CEO & Owner of Neurilink, is a thought leader in the northwest for all things video collaboration, digital signage, AV/IT solutions architecture, and instructional technologies. As a former educator, Mike acquired his B.A. at Washington State University in Elementary Education. He continued on with his M.S. at Boise State University in Educational Technology, which fostered a love for technology assisted human collaboration. This love of learning and communication drove Mike into the Audio Visual industry in 1998, in which he built a northwest player in Neurilink, who finds itself repeatedly recognized by System Contractor News as a Top 50 Commercial Integrator. Neurilink has offices in both Boise, Idaho and Seattle, Washington, and provides it’s clients a portfolio of design & consulting services, project management, integration services, and SLA & managed services/AVaaS across the U.S.Michael FornanderMember-At-Large
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Chris MillerExecutive DirectorAn industry veteran of more than 35 years, Chris Miller has photographed, directed and produced commercials, documentaries, primetime television shows, and music videos in addition to owning and operating video production and audiovisual integration companies. Miller served as Chief Executive Officer of Fairview-AFX until the company was acquired in 1999 by MCSi, a publicly traded company. He was Chief Executive Officer of the MCSi South Central region until 2003. Miller held the position of President of ICIA (InfoComm) and President of the ICIF (InfoComm Foundation) in addition to volunteer work on numerous InfoComm committees. Miller also served as President of Professional Systems Network International (PSNI), a network of nationwide audio and video integrators. Miller has been the Executive Director of PSNI since 2003.Chris MillerExecutive Director
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Tom RobertsPVP Program DirectorTom Roberts is responsible for the execution and management of the PSNI Preferred Vendor Program. Under his guidance, the program has become a major contributor to the growth of the overall PSNI value proposition for both the affiliates of PSNI and the vendors who support the program. Prior to joining PSNI, Roberts was the President of the South-Central region for MSCI. Previously, he was co-owner and the President of Fairview-AFX, Inc., a nationally recognized systems integration company based in Tulsa, Oklahoma, with offices in Oklahoma City, Austin, Dallas, San Antonio, Houston, and Little Rock. Over his 40-plus years in the industry, Roberts has participated in an advisory capacity to numerous associations and manufactures and has been active in a number of key industry trade associations, including AIA, IEEE, InfoComm, ITVA, NAB, PBS, SBE and SMPTE.Tom RobertsPVP Program Director
Psni affiliate integrators
The best in the AV industry
In QualTrak's most recent evaluation of PSNI, our Affliates earned customer satisfaction rankings of 94% for both integration and service – yet these figures tell only part of the story. From technical expertise to training acumen, PSNI integrators demonstrate commitment to high standards and forward thinking solutions. Moreover, they connect through PSNI to a vast network of other Affiliates and technology partners, enabling them to serve more customers, more effectively and efficiently, than they can on their own.
The Benefits of PSNI Affiliation
PSNI preferred vendor and solution partners
The world's AV leaders
Available to select manufacturers, PSNI’s Preferred Vendor Program (PVP) directly connects our technology partners to Affiliate integrators. It boosts mindshare by cultivating contacts with Affiliate staff by skillset; develops market opportunities by enabling vendors to design programs in sync with integrators; and improves market share by giving PVP Partners first opportunity to participate in PSNI marketing and educational events. Most important, the PVP speeds design, development, integration and support, ensuring that customers benefit from the collective expertise of integrators and vendors alike.
The Power of PVP Membership