Empowering the People Through Technology

Developing an Interactive Statement Piece for Morton Salt

When Christian Herrmann was named CEO of Morton Salts in 2012, he said that his overarching goal was to “empower the people again and bring this company back to life.”  As part of his plan to achieve this, Herrmann moved his 350 headquarters staff to a brand new location in the River Point tower in Chicago.  The 52,000 square-foot space is open, modern, and packed with the latest technology.  With amazing views, sit-stand desks, and plenty of collaboration space, it has everything a modern office needs.

But Morton Salts knew that it needed a statement piece: something to draw visitors in to the space, let them interact with Morton’s latest marketing campaigns, and learn about the company’s history.  That’s where PSNI Affiliate Sensory Technologies came in.

Engaging, Fun and Contemporary

Working with its creative partner, VisionThree, Sensory Technologies developed a custom gesture-controlled, portrait video wall.  The wall is comprised of twelve HD video displays and powered by three Microsoft Kinect motion sensors.  Users navigate menus and interact with animations by pointing and moving their arms.

The whole system was built from scratch.  “We’d never done anything quite like this,” said Jeff White.  “It took us a month to build the gesture controls alone.  You wouldn’t imagine all the ways that people point.”

The wall invites passing employees and visitors to step forward and reach toward the wall.  From the main menu, users can choose to explore the different methods of salt production, watch the newest marketing videos, and see the evolution of the Morton Salt girl.  The interface is simple, intuitive, and beautifully crafted.

Connecting Technology to the Brand

The outcome of all of this video wall install by Sensory Technologies is the focal point of an already impressive office and a learning experience for everyone who steps into it.  On the first day at the new location, employees and visitors stopped to interact with the wall as soon as they entered the lobby.

After watching his employees interact with the wall, and trying it out himself, Herrmann said that he was extremely pleased with the display: “Everyone who’s coming here—vendors, contractors, customers, even new employees—are learning about what Morton stands for.”

View the Video Case Study Here

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