When Arizona-based AV integrator Level 3 Audiovisual was tasked with a pair of global deployment projects in India, the client—a global semiconductor manufacturer—had one question: How could a U.S. integrator successfully execute an integration project halfway around the world?
“When the customer asked us how we would execute projects in another country, the response was simple: PSNI,” said Jeremy Elsesser, president of Level 3 AV. “The PSNI Global Network has brought together a vetted, global community of like-minded integrators with a primary focus in AV. Knowing that we needed a local partner for these projects to be successful, the PSNI network was key in allowing the customer to feel comfortable.”
How Good Communication Yields the Best Global AV Deployments
Based on the project locations—Bangalore and Hyderabad, India—Level 3 AV partnered with Resurgent AV Integrators, based in Bangalore. Because Level 3 AV had an existing relationship with the client, they served as the source integrator and worked with the customer to develop the project requirements. Resurgent helped Level 3 AV understand local technology requirements as well as cultural nuances that could impact project success.
Effective communication between the integration partners was key to their success, and that took a little practice.
“Working with a partner was great—and demanding,” said Madhusudhan V.C., associate vice president of customer achievement for Resurgent. “First, we had to understand the process for equipment deliveries, the timelines for clearances, and what material would be onsite. There were some initial communication challenges, but we overcame them as the project progressed. In the end, working together made us even more successful, and that was very much appreciated by the client.”
Level 3 AV also described their experience as challenging but ultimately very successful thanks to the magnifying power of PSNI partners.
“PSNI creates an environment where each of the partners are able to come to the table with passion and a willingness to learn from each other,” said Jeremy. “We could not be successful in global deployment projects without the strength and depth of the PSNI global network.”
And it’s not just the integrators who are chalking the project up as a success. After initial concerns that any one integrator could be up to the job of multiple global AV deployments, the end customer was also won over by the unique strengths of the PSNI network—and the quality of work PSNI affiliates deliver.
“No single integrator is large enough to handle deployment and support for our unique global footprint,” said a representative of the customer. “When Level 3 Audiovisual brought PSNI to the table, we felt this was the right solution for this challenge: a network of integrators that would hold each other accountable to do their best work. With Level 3 AV’s standards-based approach to project management paired with the reach and pedigree of the Global PSNI network, it’s no wonder the project went off so well.”
Why Global AV Deployment Standards Make Happy Customers
For the projects in Bangalore and Hyderabad, Level 3 AV and Resurgent worked together to deploy both standardized enterprise AV solutions and custom-designed rooms. All the rooms are designed to facilitate fast and easy collaboration with functionalities that include:
- • Integrated scheduling workflows
• Audio and video conferencing
• Wireless and wired presentation
• Sensor-based automation for faster meeting starts
• Fully integrated audio, video, and control systems
As vetted members of the PSNI Global Alliance, both Level 3 Audiovisual and Resurgent follow the same global AV deployment standards, which was key to customer satisfaction on this project.
“They love the spaces and how easy they are to use,” Jeremy said. “Working within a global company, it is essential that end users in various countries can quickly and easily collaborate together. Standardized deployments ensure a unified experience no matter where you are in the world.”
What You Need for Your Next Global AV Deployment
As Level 3 AV, Resurgent, and their client all experienced first-hand, working with a local AV integration partner yields a better result for integrators and clients. Do you have a global AV deployment project that needs the support and expertise of a local AV integration partner? Do what this client did and find your nearest PSNI integrator today.