Travel is Back. AV Integrations Can Improve the Experience

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Travelers are flocking back to airports, highways, and other travel hubs. Integrated audio visual solutions in transportation hubs can provide travelers with the same high tech, immersive experiences they are used to in other parts of their lives. AV solutions can also help communicate critical health and safety information.

After a decline in revenue for most travel companies over the past several years, an investment in new AV technology can help enhance your image and encourage travelers to return. Here are some tools and applications to consider.

Video Walls Help Entertain and Inform Travelers

Travelers are most interested in getting to their destination. But they can’t avoid passing through an airport, bus terminal, train station, or even gas station to get there. Direct view LED displays and video walls can help make those spaces engaging, entertaining, and informative.

“Everywhere people are moving about during their day, you will find opportunities to advise, impact, or even entertain them using LED technology,” said Kevin Barlow, CTS-D, Director of Business Development at Draper, Inc. “It helps that we have the ability to mount these displays and video walls anywhere and adjust for the perfect flatness necessary.”

Take an airport, for example. Passengers are familiar with using video displays to monitor flights and find the right baggage claim. But many airports are now going beyond the familiar and creating dramatic AV installations that make a lasting impression.

The 72-foot Time Tower in the Bradley Terminal at Los Angeles International Airport includes 6,480 square feet of LED surface, with a motion-activated interactive display that responds to travelers’ movements. At the entrance of the terminal, a video display standing 84 feet tall and 26 feet wide displays content to entertain travelers while they ride the escalator.

Digital Signage Helps Improve the Quality of Travel

The transportation industry has long used digital signage to communicate important travel information like departure times and delays. Today it is also a critical tool to communicate health and safety updates and requirements, such as social distancing and masking instructions.

Expanding digital signage capabilities in spaces such as bus terminals, train stations, and airports can further protect the health and safety of travelers. Digital signage kiosks where travelers can check in for their trip, help reduce face-to-face contact. The same goes for digital signage that provides wayfinding assistance.

Digital signage can also be leveraged as a branding or advertising tool by travel companies and others. With thousands of people moving through a space such as an international airport, the opportunities to reach a large number of potential customers are endless.

“Waiting passengers are a captive audience,” said Michelle Montazeri, National Solutions Manager, Digital Signage at Legrand | AV. “Imaginative advertising messages plus the clarity of digital signage engages travelers and motivates them to make a purchase.”

High Quality Audio Keeps Travel Safe and Efficient

While many travel hubs are turning to digital signage to communicate important travel updates, high-quality, intelligible audio systems should not be overlooked. Both audio and visual communication are necessary to create an accessible and inclusive travel environment.

Audio systems can be used to communicate everything from gate changes to safety reminders to emergency response instructions. They can also be used to page individual travelers or share welcome messages from local dignitaries.

The right loudspeakers and voice communication systems can help overcome the difficult acoustics of large open spaces like airport terminals and train stations. Some sound systems can even help mask ambient sound that comes up in large, crowded spaces.

Get Expert Integrator Help for Your Travel Hub Upgrade

All signs point to travel making a big comeback, and that means investments to upgrade travel hubs are coming back, too. Are you getting ready to make an upgrade to your transportation hub AV? A PSNI Certified Solution Provider can help.  Start your project today.

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The Alliance Blog

The collective insights of the world’s leading integrators and technology providers

Diego Perez

Chairperson

Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.