A collective vision to create singularly exceptional experiences.

Meet the PSNI Board of Directors, comprised of elected individuals who are leading the way in the AV/UCC industry.

Jeff Irvin

CHAIRMAN

Principal at Spinitar

Kevin Groves

PRESIDENT

CEO at Alpha Video

John Laughlin

VICE PRESIDENT

CEO and President at Conference Technologies

Dana Barron

Secretary/Treasurer

VP at Diversified

Susana Alvarez

Global Director-at-Large

CEO at Newtech Solutions Multimedia SA

Dharmesh Ghandi

Global Director-at-Large

Owner at EZTouch Corporation

Toby Wise

Global Director-at-Large

Managing Director at Snelling Business Systems

Roger Grau

Global Director-at-Large

Director at Ditec

Jeremy Elsesser

North American
Member-at-Large

President at Level 3 Audiovisual

Chris Miller

Executive Director

PSNI Global Alliance

Tom Roberts

Director of Vendor Programs

PSNI Global Alliance

Our Global Deployment Committee

Selected to advise The Alliance on its rapidly expanding global business, certification development, member engagement and continued efforts in standardization, this committee is responsible for the continued growth of certification, testing, and training, plus the development of additional standards and engagement between CSPs.

Mike Parks

Chairperson

Director of Technical Operations at Clark Powell

Diego Perez

Chairperson

Country Manager at Newtech

Our Global Services Committee

Tasked with leveraging and standardizing the integration, service and support of clients worldwide, this committee is responsible for the PSNI Service Certification requirements and testing, utilization of the PSNI global services member portal, review and evaluation of global standardized processes, training and new engagement support services offered through The Alliance.

One Alliance. Local teams worldwide.

With offices in more than 200 of the world’s top economic centers, you can be certain we speak the languages and can manage all the logistical details, quickly and appropriately.

Jeff Irvin

CHAIRMAN

Principal at Spinitar

Jeff Irvin graduated with honors from Arizona State University with a B.A. in Communication. While in college he worked for Karsten Manufacturing / PING golf equipment, in a marketing role for two years. After graduation, he spent five years with Kroy, Inc. in sales and sales management positions, eventually managing all branch sales and operational functions west of the Mississippi. In May of 1986, Jeff and his wife founded Spinitar (formerly Presentation Products, Inc.). Today, Spinitar has offices throughout California, with a federal government practice doing work throughout the world. Spinitar has been recognized by System Contractors News as a ‘Top 50 Commercial Integrator’ for consecutive years. Jeff sits on the business technology committee for the City of Hope, helping to raise funds for curing cancer and other life-threatening illnesses. Jeff also acts as the Vice President of PSNI, after serving on the board for several years. Jeff is married to his wife of 34 years, Barbara, and has two sons.

Kevin Groves

PRESIDENT

CEO at Alpha Video

Kevin Groves worked in sales and sales management at 3 previous AV Integrators before joining Alpha Video (Est. 1970) in 1995 as a sales leader, working with broadcast television stations and groups. He progressed through various management positions, becoming COO and an ownership partner in 2003. In 2015, he took full ownership and became CEO. His background and skills in leading strategic initiatives and team management are the foundations of Alpha Video’s success. Alpha believes that company success is dependent on effective decision making that is aligned with core values while recognizing the interdependency of all team members. Kevin and the team at Alpha Video are continuously working hard to create a stronger, agile, and more process-driven organization by challenging traditional thought while recognizing industry trends to lead.

John Laughlin

VICE PRESIDENT

CEO and President at Conference Technologies

John Laughlin, President & CEO of Conference Technologies, Inc., has been an industry leader in AV/IT solutions architecture since 1997. He has built partnerships that have grown his company to 22 locations nationwide with clients throughout the world. John studied Economics at the University of Kansas and Washburn University. He is a member of YPO, National Systems Contractor Association, a board member for the Professional Systems Network International Global Alliance, is an AIA CES provider, and holds a CTS certification as an APEx AVIXA member. John resides in St. Louis with his wife Mary.

Dana Barron

SECRETARY/TREASURER

VP at Diversified

Dana Barron has more than 30 years in the AV communications industry. After building on nearly 70 years of success for HB Communications as its CEO, Barron successfully merged the company with Diversified in 2021.

In addition to strategic vision, his commitment to retaining the traditional values of delivering outstanding client services will fuel the success of Diversified.

Susana Alvarez

Chairperson

GLOBAL DIRECTOR-AT-LARGE

Susana Alvarez Vitale earned her bachelor’s degree in international Relations, while studying a Senior Management Program at the IAE Business School. After graduation, her entrepreneurial spirit led her to the telecommunications industry where she pioneered the implementation of videoconferencing services by introducing the first VC rooms in Argentina, Brazil, Chile, Colombia and Venezuela. Today, Susana Alvarez Vitale is the CEO of Newtech Solutions Multimedia. For almost 20 years, Newtech has led the way in the technology field throughout Buenos Aires and Miami, integrating multimedia technology and unified communications and are specialized in audiovisual intelligent communication and collaboration, offering audio and video solutions designed for the future of work and Teleworkers.

Dharmesh Ghandi

GLOBAL DIRECTOR-AT-LARGE

Owner at EZTouch Corporation

Dharmesh Ghandi founded EZTOUCH Corporation in the Philippines in 2009 as a small and humble start up with the support of his wife and dearest friends. With the ambition to succeed in the AV world, he strived to create something different but yet something familiar in a country alien to him. Over the last 10 years EZTouch has not only grown but moved forward on the vision shared by Dharmesh with his entire team. A people person, who cares deeply not only for each and every individual member of his team or family as he fondly calls them, but also carries a hope to progress the AV Industry as a whole in the region. Passionate about everything, Dharmesh believes more in collaboration and a healthy competition.

Toby Wise

GLOBAL DIRECTOR-AT-LARGE

Managing Director at Snelling Business Systems

Toby Wise has a technical background with electronic engineering and computing degree, these skills are augmented with a postgraduate management diploma. He has a passion for technology and the benefits it brings. He joined Snelling in 1989 as a sales engineer and eleven years later started Snelling Business Systems as a new B2B venture. The company grew rapidly in the UK and since 2017 internationally in conjunction with PSNI. International recognition being achieved with consecutive awards won annually since 2016. Toby seeks to nurture talent and create an environment in which others can achieve their full potential.

Roger Grau

GLOBAL DIRECTOR-AT-LARGE

Director at Ditec

Roger Grau acts as director at Ditec Communicaciones a future-focused full service Audiovisual Company.  Roger brings 20 years of experience to the industry, starting in 2002 as an engineer. In 2009 Roger worked to deliver videoconferencing and streaming solutions for live events and corporate enterprises. Now at Ditec, Roger leads in sales management, focusing on international relationships and business opportunities to fuel success for the organization through his strategic vision and client management.

Jeremy Elsesser

NORTH AMERICAN
MEMBER-AT-LARGE

President at Level 3 Audiovisual

Jeremy has been delivering quality-integrated media technology solutions for more than 20 years. He began his career installing enterprise class network and audiovisual systems, progressing to the design and project management of a wide variety of technology enabled facilities. Jeremy has successfully led diverse teams on many large-scale and complex design and installation projects globally. Driven by quality and the creative application of new technologies, Jeremy thrives on developing unique and innovative solutions for his customers. He has worked on a broad range of project types including broadcast, production, and communications for higher education, corporate, healthcare, and hospitality clients. As President and quality evangelist, Jeremy oversees day-to-day operations. Jeremy focuses himself and his team on delivering premium systems and customer experience through the development and continual improvement of a complete quality management system. Jeremy serves on the Board of Directors for Association for Quality in Audio Visual Technology (AQAV), as an adjunct faculty instructor for Avixa, and as a member of the PSNI Global Alliance Deployment and Service Oversight Committee. Jeremy is the recipient of the Avixa 2019 Educator of the Year, AQAV 2017 Quality Champion Award, and was recognized in the 2014 edition of the Commercial Integrators Top 40 under 40 Influencers.

Chris Miller

EXECUTIVE DIRECTOR

PSNI Global Alliance

An industry veteran of more than 35 years, Chris Miller has photographed, directed and produced commercials, documentaries, primetime television shows, and music videos in addition to owning and operating video production and audiovisual integration companies. Miller served as Chief Executive Officer of Fairview-AFX until the company was acquired in 1999 by MCSi, a publicly traded company. He was Chief Executive Officer of the MCSi South Central region until 2003. Miller held the position of President of ICIA (InfoComm) and President of the ICIF (InfoComm Foundation) in addition to volunteer work on numerous InfoComm committees. Miller also served as President of Professional Systems Network International (PSNI), a network of nationwide audio and video integrators. Miller has been the Executive Director of PSNI since 2003.

Tom Roberts

DIRECTOR OF VENDOR PROGRAMS

PSNI Global Alliance

Tom Roberts is responsible for the execution and management of the PSNI Preferred Vendor Program. Under his guidance, the program has become a major contributor to the growth of the overall PSNI value proposition for both the affiliates of PSNI and the vendors who support the program. Prior to joining PSNI, Roberts was the President of the South-Central region for MSCI. Previously, he was co-owner and the President of Fairview-AFX, Inc., a nationally recognized systems integration company based in Tulsa, Oklahoma, with offices in Oklahoma City, Austin, Dallas, San Antonio, Houston, and Little Rock. Over his 40-plus years in the industry, Roberts has participated in an advisory capacity to numerous associations and manufactures and has been active in a number of key industry trade associations, including AIA, IEEE, InfoComm, ITVA, NAB, PBS, SBE and SMPTE.

Mike Parks

Chairperson

Director of Technical Operations at Clark Powell
Mike began his AV career in 1985 for a nationwide telecom company in the UK. He held various roles for a Fortune 500 company with operations around the world, including Head of Multimedia Operations, Director of Engineering and Head of Multimedia Production. Mike started with ClarkPowell in 2013 and brings with him a wealth of experience in operations, engineering, system design and customer-focused service. Mike was instrumental in the founding of the AV User Group, whose membership comprises senior corporate decision makers from Fortune 500 companies, with chapters in the UK, USA and Asia.

Diego Perez

Chairperson

Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.